DISLIKE MOST
Now, i would like to discuss the company that i dislike most. The company that I would like to discuss here
namely Research in Motion Limited or
known as RIM. Research in Motion (RIM) is the world’s known
manufacturer of BlackBerry devices. RIM has its headquarters in Waterloo,
Ontario, Canada, and is engaged in the production of BlackBerry devices,
BlackBerry wireless solution, hardware and software development tools.
Generally, Blackberry products stand for information, intranet, Web browsing
and associated applications, e-mail, instant messaging, voice and SMS.
In this case, I will discuss why I chose it has
become the most I dislike, views of the flagship products of this company,
which is Blackberry. As we know, since the first appearance in the world in
1999 and in 2007 their debut in the competitive arena of smartphones,
Blackberry become an exclusive mobile phone for executives and businessmen.
Blackberry presence that has penetrated the market share, especially in
Indonesia happened very quickly even to this day
Blackberry development sales are phenomenal in
Indonesia, occured because the key factor of this device which is "Blackberry
Messenger" or called BBM. This application is a push mail service based
application but with many advantages that such as make video calls over
Wi-Fi or the mobile network on the latest smartphones (BlackBerry 10), Send and receive messages with unlimited length, Choose a
personal BBM display picture and status, Real-time confirmations when messages
are delivered and read, Share photos, videos and more with multiple contacts at
once, Add contacts by scanning QR Codes, using NFC technology or sharing PINs,
Send music files, Create and join groups where you can share and discuss lists,
photos, etc, Share location, Free Call BBM contacts over Wi-Fi. Other
advantages found on Blackberry devices is the email that has a high level data
encryption that is different from the others because the email service on
Blackberry devices is stored and processed in the central server at the RIM
headquarters.
The things
mentioned above are the success factors of RIM with their key flagship product,
BlackBerry. But behind it all, there are other things that which makes this
company become the company that I dislike though it was gained considerable
success in the world of technology. Here are the things I will review the
reasons why the company is the company that I dislike.
The
company is quite slow in terms of fostering innovation on their superior device,
Blackberry. It has been a few years before their flagship device the Blackberry
Z10 and Q10 out, they move very slowly and less aggressive. When they put out
new devices, even devices that can be said is far less than the other owned
devices from the other brands. Whether because of RIM's lack of innovation, or
indeed the needs of users who are not increased, BlackBerry rarely do
significant innovations in every new device.
Unlike the
competitors, RIM seemed well aware that without adding a 10MP camera, or so the
memory capacity of 2GB, they will remain loyal users. Blackberry consumers
generally purchase the newest type of Blackberry just because of the style
only. Rarely are buying a BlackBerry because the processor is more advanced, or
better camera, or a new operating system. As a result, RIM considered less
careful in looking at market opportunities, because the current smartphone
market again showed on spirit for a "super smart features" such as
Multi-tasking, Personal Assistant based smart voice command (like Siri on
iPhone 5, Samsung Galaxy S IV, etc. ).
The policy from this company so many
are still inadequate to face and compete with other technology companies to
compete with other platforms such as Android and iOS from Apple Inc. One of the
policy is to simply provide the data server only in a few countries, so that
the frequent of problems occurrence associated with their network as well as
error service from "Blackberry Messenger" in various parts of the
world as it is often occurred in Indonesia for some time anyway. Reliance on
RIM's BlackBerry Messenger service is able to be seen, but it is not
accompanied by adequate preparation, so often the message delivered by the
service is late, especially during emergencies situation. It actually was
intended to create a data level control more easily with data security is
assured, but precisely because of this policy, the company was be accused from the
Indonesian Ministry of Communication and Information because always disappointing
the costumers due to their network errors.
Furthermore, there are many things
that I raised in this case related to the company that I dislike. RIM Company
with its superior product that is "Blackberry" monopolize the market,
especially in the policy of data packages for its devices. To be able to access
the Internet on a full service on this device, customers must use packet data
on the device quite expensive compared to other brands.
The features issue offered on the
"Blackberry" is still very left behind than the other brand’s
products. No one can even see a very noticeable feature on all devices
"Blackberry" issued by RIM even though they have launched Blackberry
Z10 a few months ago. The consumers can be quite impaired due to only to get
this class of device from this company even had to redeem it with a high price
when the features offered still less than other brands. They also helped to
attract market share for large corporations and institutions, and it really can
be said to be successful in the first time. But seemed in this time, they will
be left behind if it is still targeting those market share, because now as the
Android platform become the world number one platform that has implemented a
strategy capable of targeting all people.
The things above are some of the
reasons why I chose this company to be a company that I dislike. In fact many
companies fall has been very visible from RIM when their stock price drop about
81% since the company's skyrocketing stock price reached 70 times in 2007. The
company is very slow moving, so now their flagship product has decreased from
79 million users to 76 million users in the third quarter of this year. Even in
Indonesia, which is the Blackberry basis sales markets in Asia also experienced
a sales decline of 70% until this year. Therefore it is necessary for a large movement
by RIM to overcome intense competition particularly in the field of smart
devices such as mobile phones deliver a powerful device with specifications,
but also able to be reached by many people. The need to build data server in the
countries in each region to avoid the error of their network which would
prejudice the customer.
So this is the end of my review
about the company RIM (Research in Motion), the company that I dislike.
Hopefully, next this company will able to develop his innovations brilliantly
and gain success as ever swum.
Thank You
so much for all readers for reading and visiting my blog. God bless You all ^^
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